El gigante del fastfood, reconocido en todo el mundo, acaba de librar su última batalla contra una solicitud de registro de marca de la industria hotelera: “McDreams Hotels” y ganó, porque tener una colección de marcas protege la marca. Estrategia de protección de...
¿Por qué es necesario registrar tu marca? La marca es uno de los vínculos más directo a nuestros productos, servicios, incluso personas y espíritu corporativo. Nos aporta posicionamiento y diferenciación frente a competidores, además de visibilidad y posicionamiento...
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