McDonald’s “collection” of trademarks prevents the registration of a hotel trademark
The world-renowned fastfood giant has just fought its latest battle against a hotel industry trademark application: “McDreams Hotels.” Trademark Protection Strategy: To combat this new application, McDonald’s has used the more than one hundred brands...
How to register a trademark?
Are you thinking of registering your trademark? Don’t know where to start? Do you have any doubts? Do not worry! From SingularTM we give you the 8 essential keys to consider when registering a mark. Key 1: Registering a mark Is it worth it? Is it mandatory to...