What is Industrial Property and Intellectual Property?
Basic guide to knowing the type of protection needed. What leads and drags the world are not machines, but ideas. [1] To this well-known quote by Victor Hugo, it may be added that these ideas mean nothing if they are not correctly applied and achieved. This is what...
McDonald’s “collection” of trademarks prevents the registration of a hotel trademark
The world-renowned fastfood giant has just fought its latest battle against a hotel industry trademark application: “McDreams Hotels.” Trademark Protection Strategy: To combat this new application, McDonald’s has used the more than one hundred brands...
How to register a trademark?
Are you thinking of registering your trademark? Don’t know where to start? Do you have any doubts? Do not worry! From SingularTM we give you the 8 essential keys to consider when registering a mark. Key 1: Registering a mark Is it worth it? Is it mandatory to...
The importance of registering your trademark. Corona, Magnum, AXE, and Dunkin’ Donuts understand
Why is it necessary to register your brand? Brands are one of the most direct links to products, services, and even people and corporate spirit. They provide us with positioning and differentiation from competitors, as well as visibility and positioning in the market....